Meet the Founder
Madhav Bajaj
Founder & Creative Director
I'm Madhav Bajaj, a 20 year old entrepreneur with a serious love for fine jewellery and, more specifically, big diamonds. Growing up in a family where diamonds were discussed more often than dinner plans, stepping into this world felt less like a career choice and more like second nature.
My understanding of this industry comes from years of being around it. My father has been in the jewellery manufacturing business for over 20 years, and learning from him gave me a front row seat to how diamonds are sourced, crafted, and truly evaluated beyond just certificates and carat weight.
We're based in Surat, the diamond capital of the world. Being here means having access to the finest diamonds, skilled craftsmanship, and a supply chain that most brands can only talk about.
Discover our story and craftsmanship